House Wine + Cheez-It
What’s better than wine and cheese? Wine and…Cheez-It. We created an all-new snacking occasion for the beloved cracker by dreaming up the limited edition Wine + Cheez-It box–the picnic pack you can take anywhere.
The boxes went like hotcakes (if hotcakes came with a side of wine and cheese)—selling out in just 45 minutes. So we showed fans how to make their own pairings with a sommelier-approved guide.
Results:
Over 450 media placements including The Tonight Show Starring Jimmy Fallon:
