Butterball + Amazon Alexa
Human advice > robot advice. Especially when that human is an expert from Butterball’s Turkey Talk-Line. So for Thanksgiving 2018, we took the “artificial” out of artificial intelligence by creating a skill for Amazon Alexa featuring the real voices (and smarts) of Talk-Line experts.
Watch the Talk-Line experts who made the skill interact with it for the first time:
The Butterball skill comes with a few fun Easter eggs (or Thanksgiving eggs??) Here’s what happens when you say…
“Alexa, ask Butterball for a Thanksgiving pep talk.”
”Alexa, ask Butterball what I should be thankful for this year.”
“Alexa, ask Butterball for Turkey Trivia.”
At the same time as our Alexa launch, the viral #25LBTurkeyChallenge was spurring cooks to text their parents asking how to microwave a turkey. I helped Butterball get in the action by tweeting an unexpected take: you can totally do it. My tweet was quoted by outlets like Us Magazine and Today.com, and even inspired Michael Strahan and Sarah Haines to try it on Good Morning America:
Results:
Nearly 20,000 downloads of the Alexa skill
Coverage in countless pubs including Food & Wine, Wired, Mashable and Eater.
Team:
CD: Scott Serilla
AD: Emily Moss
Producer: Cate Connors
Video: Kevin Ryan
Easter Egg Co-Writer: Alison Mansfield